The Tony’s family continues to grow with a new milk hazelnut bar from Turkey.
1. Traceable beans
All cocoa beans used by Tony’s Chocolonely are traceable. Sounds logical, right? It isn’t, it’s quite special. Most chocolate brands have no idea where their beans come from. They just buy from a trader and they don’t know the famers.
2. Strong farmers
Tony’s tries to help cooperatives where they can work together, in order to become much more stronger. Think of training and schooling, in leaderschip, governance or English.
3. Higher price
Tony’s pays farmers extra money, an extra premium for the cocoa beans. So the farmers get money, the Fairtrade premium and the Tony’s Chocolonely premium. With this money, the farmer can earn a living wage and provide for his family.
4. Better quality and productivity
Tony’s helps the farmer to get more and better quality cocoa beans. A lot of cocoa farmers produce less beans than they could, missing income. Experts will help the farmers to maximise their harvests and earnings.
5. Long term commitment
Tony’s works together with farmers for a minimum of 5 years. This allows for investments and trainings. All farmers can expect a visit from Tony’s a couple of times each year.