"The first Tony's bar becomes a reality"

Teun is awaiting the judge’s ruling and decides to take action against the atrocities of the established choco order.

Teun approaches Nestlé, the sponsor of 'Charlie and the Chocolate Factory',  to see if they would be willing to produce a slave free chocolate bar. Nestlé isn't particularly interested, so Teun decides to lead by example. The first Tony's Chocolonely bar is born on the 29th of November 2005: it's a milk chocolate bar packaged in a startling red wrapper and is Fairtrade and '100% slave free'. Teun ensures 5,000 Fairtrade milk chocolate bars are produced but it turns out this isn't enough. They're a huge success!

Teun approaches Nestlé, the sponsor of ‘Charlie and the Chocolate Factory’, to see if they would be willing to produce a slave free chocolate bar. Nestlé isn’t particularly interested, so Teun decides to lead by example. The first Tony’s Chocolonely bar is born on the 29th of November 2005: it’s a milk chocolate bar packaged in a startling red wrapper and is Fairtrade and ‘100% slave free’. Teun ensures 5,000 Fairtrade milk chocolate bars are produced but it turns out this isn’t enough. They’re a huge success!

The cocoa value chain

  • It is difficult for cocoa farmers to negotiate with traders about the price for bags of cocoabeans, especially when their farm is small. Therefore, the bag of beans are often sold for a price that is too low.